The research results released by Podcast have revealed that there has been an increased awareness in products, their interpretation, and preference in their purchasing.
Norman Pattiz and Tom Webster individually hold the positions of Executive chairman at PodcastOne and strategical vice president of Edison Research respectively. The two released the results of many detailed studies on the advertising tests results using the five consumer brands that are national major in the various categories of services and products.
The advertising campaigns by advertisers from Podcast showed a commendable impact in the products and services being advertised. This ensured that customers recalled the products and how to message, as well as their intent to buy the product also increased. Learn more about Norman Pattiz: http://www.bizjournals.com/losangeles/potmsearch/detail/submission/6417371/Norman_Pattiz and http://www.laweekly.com/location/norman-pattiz-auditorium-hamilton-high-school-6170801
Three individual studies were conducted by Edison Research purposing to know PodcastOne’s efficiency in its advertising for the five brands that are national. Some of the brands were well recognized to the people but had new labels.
On the other hand, some had less familiarity. The advertising aimed at increasing the familiarity of the less known brands while making the new messaging on familiar brands known.
Several surveys were conducted before and after Podcast advertised the product. The results before and after the advertising indicated that the advertising was effective as people were willing to buy those brands.
Executive Chairman and founder of PodcastOne, Norman Pattiz explained that their main focus was to ensure that their advertising formats were way beyond those of other advertising bodies.
Tom Webster, founder and Executive chairman of Edison Research, on the other hand, revealed that he was pleased working with the five national brands and Podcast in determining the effectiveness of Podcast’s advertising.
More on Norman Pattiz
Norman Pattiz founded PodcastOne, and he is also its Executive chairman. He is also the founder of Westwood One which through his leadership is the largest entertainment, news, traffic programming, and sports provider in America.
He scaled these heights as he has a wide range of experience of over forty years in syndication of radio.
Courtside Entertainment Group had Norman as its founder who also launched it in 2010. Its aim was to distribute and produce excellent programming.
Norman Pattiz came to fill the vacuum in the industry of audio on-demand by the introduction of PodcastOne before the end of 2012. The company’s popularity raised significantly and is now leading in these fields especially in production and distribution.