Luiz Carlos Trabuco is not only an executive but also a mythical dynasty. He is the fourth president to occupy the presidency position in the 70 years that Trabuco bank has been in operation. The presidency of the bank was Amador Aguiar. Trabuco has a lot to deal with as he entered the presidency position. He has a task of leading the largest financial institution in Brazil. The bank has over R$ 900 in assets and 27 million account holders.
Luiz Carlos Trabuco was born in Marilia the same place where Amador Aguiar the former president of the bank was born. He has roots in Bradesco and thus is familiar with the culture in Bradesco. Luiz Carlos Trabuco was born in Marilla in 1951. Trabuco received his first degree from the University of Sao Paulo having graduated with the faculty of philosophy science and letters. He also got his master’s degree in a socio-psychology from the school of sociology and politics Sao Paulo.
His career at the Bradesco started way back in 1969. He started from the bottom level getting his first job as clerk in the institution. He worked as a clerk for just two years and got promoted to work at the bank headquarters in Sao Paulo.
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In 1984, Luiz Carlos Trabuco was given the position of a marketing director. His career continued to grow and in 1992 to 1998 Trabuco held the position of the president and the executive director of Bradesco Pension Company. He held the position of executive vice president in 1999. In 2003 he was made the president of Bradesco bank.
Bradesco changed its bylaws an increasing the age in which they hire the company CEOs. The age was increased from 65 years to 67 years. The CEO was chosen from a list of internal candidates. Trabuco emerged the winning candidate for the position. There was no better person than someone who was born in Bradesco and has been in the company for many years. Trabuco was the best candidate to hold the presidency position.
Under his management, Bradesco Seguros reached an all-time high level. The company doubled in size in over the six years that Trabuco was managing it. The assets increased from R$ 32 billion to R$78 billion. Furthermore, the return on equity increased from 22% to 29%. During Trabuco’s administration, the rates never went below 27%. Furthermore, Bradesco Seguro’s participation also increased from 26% to 35%. The company has been growing ever since Trabuco took office.
He succeeded Lazaro Brandao who has been in the position for over 18 years. Other names were mentioned for the position. Some of the names were Milton Vargas and Jose Luiz Acar Pedro. Given the Luiz Carlos Trabuco had been with the company for over 40 years, it gave him an upper hand. It was his performance at Bradesco Seguro that made him to be the best choice among other contestants to replace Marcio Cypriano for the presidency of Bradesco bank. It was an enormous responsibility for both voters and elect. It was not easy choosing a successor for one of the leading bank in Brazil. Furthermore, Trabuco has been in the bank for four decades and was in a better position to lead the bank to greater heights. Luis Carlos Trabuco has a busy schedule and works from 7 am to 6 pm every day. In line with Bradesco culture, Trabuco put more emphasis on basic and traditional banking practices. There is no doubt the Luiz Carlos Trabuco has made a name for himself in the banking sector in Brazil. His work can be seen by the whole world.
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