Betsy DeVos Proves to be a Force to Reckon within the Political and Philanthropic Circles

Betsy DeVos continues to be a role model for many women around the world. Through her many endeavors and engagements, she has shown that a woman can rise from the shadows of a well-renowned family, the DeVos family, as well as a wealthy husband, Dick DeVos. By doing so, Betsy has created a name for herself as an activist, politician, philanthropist and businesswoman as opposed to just being the wife of a billionaire. In fact, she is the current 11th United States Secretary of Education.

Early Life

Betsy DeVos or otherwise known as Elisabeth Prince, which is her birth name, was born on January 8, 1958. She is the daughter of Edgar Prince. More specifically, Edgar is known for establishing Prince Corporation, a Holland, Michigan-based automobile parts supplier. Her brother, Erik Prince, is a former Navy SEAL officer. Other than that, Erik is recognized as the founder of a private military services contractor known as Blackwater USA. Betsy attended high school at the Holland Christian High School in Holland, Michigan. She later pursued a Bachelor of Arts degree at the Calvin College situated in the Grand Rapids, Michigan. Her involvement in politics started during her campus days. Additionally, Betsy was a member of the Christian Reformed Church in North America while growing up.

Political Roles and Fundraising

Since 1982, Betsy has been an active participant of the Michigan Republican Party. In fact, she boasts of a considerable level of experience as a local precinct delegate for the party after serving 16 consecutive two-year terms. Between 1992 and 1997, she served as the Republican National Committeewoman for Michigan. This is in addition to serving as the chairperson of the Michigan Republican Party for about four years since 1996. In 2003, she ran again for the Michigan Republican Party chairman and won unopposed. Betsy has also proven to be a strong political fundraiser, especially for the Republican Party. Her effort to raise over $150000 to support the Bush re-election campaign in 2004 is testament enough. Additionally, she was the host of a Republican fundraiser in October 2008 that was graced by the presence of President George W. Bush. Betsy also closely worked with the Bush administration for about two years. During this period, she served as the finance chairperson for the National Republican Senatorial Committee. Read more news on CNN.


Apart from being a businesswoman and active political activist, Betsy DeVos has displayed an altruistic spirit together with her husband, Dick DeVos. They take part in numerous charitable initiatives through their charitable foundation known as the Dick & Betsy DeVos family foundation. As a matter of fact, the DeVos family was ranked as #24 on 2015 Forbes list of America’s top givers. Most of the contributions go to art organizations, health research, hospitals, free-market think tanks, Christian schools among many others.

Fabletics- Fit Your Form

About Fabletics


Fabletics is a fitness wear shop owned by a renowned actress, Kate Hudson. The business caters to a niche market as it specializes in fitness apparel. In an increasingly competitive market, Fabletics adopted an innovative strategy that keeps them ahead of their competition. The company offers a membership structure, where customers subscribe to different membership categories. New customers are taken through a survey to find out their regular workouts. The company then sends them customized training outfits based on their work-out plan.


Reverse showroom


The membership approach is effective as it adds a personal feel between the brand and its customers. As an innovative company, Fabletics utilizes reverse showroom concept to promote its brand. Customers who walk in to browse at their stores have the option of purchasing an item on the online platform. Similarly, items purchased at the physical store simultaneously reflect on the online store. The brand emphasizes on building relationships with their existing and potential customers. To this end, Fabletics holds regular events and activities that are aimed at knowing the local markets.


Online Data


Like many online stores, Fabletics relies on online data to evaluate and determine consumer preference. In most cases, consumers will list, or state their favorite items on the online store. The data will help the company identify the most trending items based on consumer preference and customer reviews. Fabletics are in a position to stock their physical stores in accordance with the popular customer preference. The stores are also stocked based on social media sentiments, store heat-mapping data, and real-time sales performance. The shops are regularly updated to match the current trends and customer tastes.


Growth potential


Fabletics is competing in the increasingly expanding platform of e-commerce. The brand, has proved to be a trendsetter by forming relationships with customers through the membership programs. The brand strives to stay ahead of its competitors by employing smart distribution strategies as well as fast purchase options. Fabletics ensures that both the offline and online consumer enjoy a fabulous shopping experience.


Fabletics Brand-Consumer Review


Fabletics encourages its customers to post reviews about their experience with their products. Below is a customer’s review on Fabletics as a brand. According to their review, the customer holds a VIP membership that requires a monthly fee of $25. She recommends the VIP membership as it caters for all the workout apparel required. In her review, the customer rates Fabletics based on quality, value, style, and customer care.


Regarding style and quality, the customer notes that the items are of exceptional quality. The outfits also come in a variety of styles that are quite comfortable. In her view, Fabletics outfits are reasonably priced compared to other brands. However, the customer notes that the website has some difficulty when it comes to placing orders. She highlights slow shipment and missing orders as the major issue. According to her, the customer service department also leaves a lot to be desired. Overall, this customer recommends Fabletics as the go-to store for modern fitness wear.

Why EOS Lip Balm Is The Best Choice For You To Make in Purchasing Health and Beauty Products

If you are unaware of there being some lip balm companies that do not provide their customers with a high quality of product, then you should know that you are not the only one. Unfortunately, many of those very people who were unaware end up finding themselves not only shelling out money for a worthless product, but they also find themselves having dry lips to the extent that they may even begin cracking and become even more damaged than they were prior to applying the product that they had just purchased. If you do not want to experience such an incident occurring, then it is highly recommended for you to conduct a bit of researching into a company prior to investing in their product, especially if it is lip balm as the health of your lips could greatly suffer.

EOS Lip Balm is a great choice because they are a company who have discovered the inefficiencies that exist within their particular field and have decided to fill those gaps. In other words, they have found what the problems are among the companies that produce ineffective products of lip balm and have decided to make products that are not like the ones that have caused their customers issues. EOS Lip Balm is a product that has receive plenty of positive reviews and ratings from customers that have purchased what they have to offer and will continue to provide them with quality lip balm for as long as there is a need. That means that they do not see an end to the service that they provide in manufacturing lip balm as there will always been a need for keeping one’s lips moisturized and healthy. EOS products are available on Target, Walmart and Costco. Please do not make the mistake of buying lip balm that is of low quality as you will regret the decision of doing so.

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